Law and Rights
Someone at Chrysler's ad agency, in charge of its social media, went online at Chrysler brand's Twitter account and blasted out an f-bomb tweet to its followers saying "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive" according to a published report from AutoNews.
The ad agency was promptly fired and the tweet quickly deleted and another one put in its placed apologizing.
Chrysler apparently became aware of it when a reporter called and asked if the company manager of electronic communications (Ed Garsten) had "seen any good tweets lately." A quick check and he say the tweet in question. Later, he blogged that "the tweet denigrated drivers in Detroit and used the fully spelled-out F-word."
The ad agency, New Media Strategies, says it fired the responsible employee, but that didn't enable them to keep the Chrysler account that they had for almost exactly one year before the f-tweet incident.
Although some pundits thought Chrysler's firing the agency was a heavy-handed drastic over-reaction, Chrysler isn't losing sleep over its quick response. Chrysler's Ed Gartsen said the company needed to keep its "momentum" going and not to let anything slow them down, adding "it's what we do."
No matter what one might think of the whole Chrysler F-bomb debacle, one thing is clear. Those tweets you think are coming from Chrysler? They aren't. They were just being pumped out by some paid dragons at the ad agency all along. If Chrysler had been doing its own tweets, maybe it wouldn't have happened.
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Law and Rights
Chrysler Tweet Says Nobody in Detroit "knows how to f****** drive" and someone gets fired...
Someone at Chrysler's ad agency, in charge of its social media, went online at Chrysler brand's Twitter account and blasted out an f-bomb tweet to its followers saying "I find it ironic that Detroit is known as the #motorcity and yet no one here knows how to f****** drive" according to a published report from AutoNews.
The ad agency was promptly fired and the tweet quickly deleted and another one put in its placed apologizing.
Chrysler apparently became aware of it when a reporter called and asked if the company manager of electronic communications (Ed Garsten) had "seen any good tweets lately." A quick check and he say the tweet in question. Later, he blogged that "the tweet denigrated drivers in Detroit and used the fully spelled-out F-word."
The ad agency, New Media Strategies, says it fired the responsible employee, but that didn't enable them to keep the Chrysler account that they had for almost exactly one year before the f-tweet incident.
Although some pundits thought Chrysler's firing the agency was a heavy-handed drastic over-reaction, Chrysler isn't losing sleep over its quick response. Chrysler's Ed Gartsen said the company needed to keep its "momentum" going and not to let anything slow them down, adding "it's what we do."
No matter what one might think of the whole Chrysler F-bomb debacle, one thing is clear. Those tweets you think are coming from Chrysler? They aren't. They were just being pumped out by some paid dragons at the ad agency all along. If Chrysler had been doing its own tweets, maybe it wouldn't have happened.
Burdge Law Office
www.OhioLemonLaw.com
Because life's too short to drive a lemon.
Subscribe in a reader- List Of Chrysler Dealers Being Chopped
On May 14, 2009 Chrysler notified 789 of its dealers that they were being chopped. That's about 25% of the total Chrysler dealer network. Reports are that the list was created largely with instructions of Fiat, who is expected to be the new owner...
- Chrysler Selling Viper ?
Rumor has it that Chrysler is looking for a buyer for its Dodge Viper division. The hand-built sports car attained a lot of high praise since it's debut at the 1989 Detroit auto show and Chrysler has made about 25,000 of the hot sports cars since...
- Chrysler's Gotta Deal For You
Cash-strapped and loaded with leftovers, Chrysler has just told its dealers that they can put their left over 2006 vehicles in their "loaner car" inventory for just one day and then sell them as "used" cars for thousands less, at Chrysler's expense....
- Let's Buy Chrysler !
It's deja vu all over again, says Yogi. At the New York auto show in 1995, billionaire Kirk Kerkorian (#53 of the world's richest people, according to Forbes in 2006) announced that he would make a $20 Billion dollar bid to buy Chyrsler Corporation....
- Unions Leary Of Chrysler Bidder
Unions aren't happy with rumors of big money moguls buying Chrysler from DaimlerChrysler AG and that just may foul up the investor group's plans, according to Reuster news reports. The unions' opposition comes just as Cerberus Capital Management...